Via AlwaysOn, here's a vid clip of (MIT) Technology Review publisher and editor-in-chief and bubble-era Red Herring editor Jason Pontin opining on the downfall of the traditional media. The pull-quote-as-title in both locations gives you some idea of his villain: "Google - A Gigantic Parasite". He proceeds to a plaint about the freeloading aggregators, Google and Yahoo chief among them, apparently hollowing out business models like some virtual hagfish or larval Alien.
If he stopped there, I could let it pass without comment. Having your business plan and budget turned into so much confetti is not fun, and a bit of kvetching may be in order, if not terribly illuminating. But then Mr. Pontin presses onward, and becomes himself a prime exhibit of why the old media are in such a mess. (Yes, go watch the clip!)
It seems these awful aggregators create nothing. They are just parasitic on other people's work (content, that is). All they offer are these nasty AdSense side bar ads, and by the way, the CPMs from good old display banner ads suck these days, they don't fill the hole in the budget. And those nasty aggregators stole the whole classified ad business away, the horror! (Never mind it was craigslist did the worst damage there.)
Cry me a river. It takes someone totally mired in the old media to miss that 'aggregators' are delivering something is apparently more valued by the market than pre-packaged content. Yahoo hasn't been a passive directory for a long time, and Google never was. They are both creating something that has escaped the comprehension of the old media: personal relevance.
Could it be that the valuing of search over content nuggets, and better results for crummy, but targeted, little text ads compared to those handsome skyscraper banners are part of the same picture? The rest of the world came up with that insight just a few years back. It takes a business that views its grip over the means of physical distribution and the control over juxtaposition of content and advertising as not only its historical role, but practically an entitlement, to miss it.
And this guy runs a technology magazine with honored name of MIT associated. Do you feel better or worse about the analysis likely coming from there after watching the vid? Would it surprise you terribly to find he also writes the odd business column for the NYT? Awesome content, I am sure.
/rant