Via danah boyd:
- Grab the nearest book.
- Open the book to page 23.
- Find the fifth sentence.
- Post the text of the sentence in your journal along with these instructions.
"It illustrates how tightly linked the value proposition and operating model of a market leader are."
From Treacy & Wiersma's "The Discipline of Market Leaders", which happened to be the closest volume in a row of business books. The actual closest 'book' was a bound deal closing document set, but even VCs don't like reading legal boilerplate, so you have been spared.