ETL (extract-transform-load of databases) and formal analytics have long been seen as a competitive weapon employed by large companies with the resources to both collect meaningful data, and manage the process of crunching it. The software segment supplying this market is, if anything, over-supplied. The analytics segment in particular has been in a process of slow motion consolidation for several years. See, for instance, acquisitions by SAS, Informatica, and IBM. Attacking this market with new ventures looks unappealing, given large capital requirements and questionable ROI.
(BTW, I distinguish the general purpose analytics market from web analytics, where you have IBM divesting instead of acquiring, and an very capable free offering from Google that sets a floor under the market.)
Like many parts of the software industry, ETL and analytics have been migrating down market, making tools available to smaller enterprises that have the talent to wield them. The offerings include network based (SaaS) services, and suites of open sourced tools that have been assembled from grass roots projects. Notwithstanding some adoption issues is SaaS, both approaches have the potential to produce offerings better fit to the SMB segment than conventional vendors. So, what's out there? Here's a somewhat raw dump from a recent survey I did in the area.